Avinor is a Norwegian company that owns and operates Norway's airports, formed ten years ago when the airports were transferred from a government agency. Last year, it appointed Snøhetta Design to design a new visual identity, which was launched last week, on June 5.
The old logo, revealed in late 2002 prior to the establishment of the company, was a nice abstraction of a aircraft in the form of five rings. It has been replaced by a new symbol with two interlinked dots, showing how Avinor ties together Norway and connects it with the rest of the world. Snøhetta is a multidisciplinary agency and have worked with Avinor in graphic design, motion design, interior design and architecture.
The project as explained by Snøhetta: "The consolidated statement in the logo and logo symbol describes Avinor's public service mission. From north to south, tying Norway together - and Norway together with the world. The specially designed typeface and the unique symbol Avinor helps to cement their position in the market as a full-service provider in the aviation industry and strongly supports the strategic change in the organization.
Snøhetta Design has developed a new visual identity for Avinor. The identity work has included a transdisciplinary process where almost all fields in Snøhetta have been involved. We have been engaged in graphic design, motion graphics, interior design, architecture, interactive design and service design where everyone has been working with our conceptual starting point Connections.
In the process towards a final design has Snøhetta and Avinor worked closely over time. It has given us useful insights into the organization's work and an important national mission. Through a collective approach, we tried to create a broad commitment and listened to important contributions from the organization's many talented employees.
An essential dimension of the strategy process is to develop a more effective, coherent and unified group that appears with one face to the customer. It is therefore developed a common vision, a set of behavioral values and a unifying Visual Identity."