Earlier this year, Citigroup's Belgian subsidiary Citibank Belgium was sold to the French bank Crédit Mutuel. After the ownership change, it was announced on April 25 that the bank would change its name to Beobank, effective on May 21. The new identity, the name included, was developed by Minale Design Strategy.
Beobank wants to position itself as an open bank close to its private costumers, and the enhanced O in the name is an expression of that openness. This solution also serves to separate "Be" in the name, which is the country code for Belgium.
"The Beobank logo reflects the simplicity of the bank: a bank that finds proximity important and stands entirely at the service of its cliens. The letters "Be" point to the Belgian anchoring of the bank. The lively, bright red draws the attention to the letter "O", that stands as a symbol for the openness to its cleints and the optimism with which the bank looks to the future. The purple colour finally has something surprising en confirms the dynamism of Beobank." - Press release (translated from Dutch)
Press release (archive)
Minale Design Strategy (archive)