Mobilink is a Pakistani telecommunications company and the leading mobile phone provider in the country. Last weekend, on June 15, it introduced a new identity system, created by Wolff Olins.
The previous brand architecture was scattered with a corporate brand and three independent product brands, Jazz for prepaid plans, Indigo for postpaid plans Jazba for the youth. Wolff Olins and the client decided to streamline their efforts into one brand, Mobilink.
The brand launch was preceded by a cryptic ad campaign with the message "Follow the link" and an element of the new visual identity. The new visual language is built around red ribbons, and the main logo shows a ribbon wrapping itself around an invisible orb, forming the letter M.
|Previous brand architecture.|
Wolff Olins blog