Wednesday, June 19, 2013

New logo: Swedish Hockey League

Elitserien, the highest ice hockey league in Sweden, changed it name to SHL on Monday. Those letters are an abbreviation of Swedish Hockey League, or Svenska HockeyLigan in Swedish, and have been introduced as part of an effort to create a stronger brand. To realise this, they worked with The Brand Union Stockholm, who also developed the new visual identity.

Previous logo.

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The Brand Union Stockholm

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