Another innovative project from the London agency SomeOne launched yesterday. This time is a new product called WorldPay Zinc that should help small businesses in the UK by allowing them to supply simple and secure credit card payments through devices that are both affordable and easy to use. SomeOne developed both the name Zinc and the visual identity.
The central motif in the identity is an explosion of colour pigment, representing buyer and seller coming together and the speed of the service. The images were shot by photographer Simon Warren using high-speed photography.
From SomeOne: "‘WorldPay Zinc provides a smart new way for people to take payments anywhere. We took the idea of buyer and seller coming together to create a rapid transaction. With this product the magic happens when transactions occur – buyer and seller – two colours coming together. The frozen shots are a rapid unseen moment in time, just like the millions of payments WorldPay process daily. The perfect metaphor for the new service.’ Says SomeOne’s Designer Mark Smith
The imagery was all shot by photographer Simon Warren — using airborne paint pigment and a high speed photo-rig.
‘At WorldPay we’re helping lead the transformation of our industry. We’ve invested tens of millions of pounds in the most advanced payments technology. Thousands of small and large businesses in the UK already enjoy simple, secure transactions with us. Thanks to WorldPay Zinc, now almost any small business can take card payments. We are delighted with the new brand and look forward to seeing it develop.’ — Says Alastair Douglas, Marketing Director, WorldPay Zinc
‘This new branding brings charm to the category of payments. WorldPay Zinc has taken a smart move to be far more visually entertaining to better connect with a wider audience.’ Says SomeOne Founder, Simon Manchipp"