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The Big 12 Conference is a conference within American college athletics. Despite the name, it is made up of ten universities (as opposed to the Big 10 Conference, which has twelve schools). Last week it introduced a new logo, created by GSD&M, an ad agency in Austin, Texas.
Read more at Sportslogos and Bizjournals.
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It has sort of a mischievous imp like vibe to it for some reason but, other than that it looks great!
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