Back in 2011, two contemporary arts institutions in Austin, Texas - the Austin Museum of Art and Arthouse - merged to create a single contemporary art museum. After being called AMOA-Downtown for a few years, last week (July 18) it changed its name to The Contemporary Austin. The new identity was developed by Pentagram partner DJ Stout in Austin.
The team sought to come up with a unique name that expresses the focus of the institution, avoiding acronyms and the word "museum". The visual identity is built around a straight-forward wordmark set in a recently released typeface called Boxed, with a small cap A in the word "contemporary", which stands for both Austin and art.
There's more to see and read at Pentagram's blog (archive).
The Contemporary Austin (archive)