DotNetNuke, a company that operates a web content management system of the same name, announced earlier this month its intention to rebrand as DNN. The old name was derived from the fact that the platform is based on the .NET framework, and the company wanted to move away from the technical association the previous name brought with it.
With the namechange comes an overhaul of the brand architecture with new names for all products. The open source platform is called DNN while the commercial applications carry the new "Evoq" brand. This evocative should communicate that its CMS help companies build websites that "evoke the personality, value proposition and uniqueness of that business".