Follett Corporation is a major American provider of educational materials, operating hundreds of bookstores and other services. Back in May, it introduced a new corporate identity, created by Chermayeff & Geismar & Haviv.
Although most of Folkett's divisions and products are named after the company, they all use completely different logos. The new mark is intended to represent the entire company, replacing all the old logos and creating a unified brand architecture.
The symbol show two elements coming together, while also being a stylized flame, a symbol of knowledge.
|Previous brand architecture to the left.|
Chermayeff & Geismar & Haviv (archive)