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The Gustave Roussy Institute is a cancer research institute in the suburbs of Paris. In June, it changed its name to the Gustave Roussy Cancer Campus Grand Paris and adopted a new identity, created by Minale Brand Strategy.
Neuropathologist Gustave Roussy was the founder of the institute and his name will now be clearly communicated as the primary name for the institute, with all the good energy that comes with associating yourself with a visionary founder. It will hopefully also root out a bunch of alternative names that have been floating around.
The coloured elements around the letter Y symbolise meetings and sharing of the institute's values. The logo has five colours, each representing its major units. The agency also came up with a mascot named Gustave who will be used at public events.
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Press release (archive)
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