YouSendIt, the web service we all use to send large files, announced this week, July 10, that it was changing its name to Hightail. No design credit given, but a video that accompanied the launch suggests it was at least partly done in-house.
The company says it wants to be about more than file sharing. The existing highly functional name, just like competing cloud storage services (Dropbox, Skydrive and several combinations of cloud, drop, send and file). It was also seen as limiting, while the new more aspirational name is broader.
Read more at Fast Company.
Update: Design Week reports that the name was developed with Siegel+Gale, while the identity design was done in-house.
|A bunch of logo sketches.|