Wednesday, July 3, 2013

New logo: RadioShack


RadioShack is an iconic American brand for a chain of electronics stores. Over the weekend it opened a new store in Manhattan that it hopes will help it survive in an increasingly competitive environment. With the new store came a logo for the entire chain, formally announced on Monday.

The old logo was created by Landor Associates and unveiled in August 1995. Replacing a funky '70s logo, it introduced the R-in-a-circle mark. The new version keeps the circle mark, but replaces the R with a heavy sans serif. No design credit or explanation has been given.

Previous logo.

Some images from the new store:

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Image and video hosting by TinyPic

Image and video hosting by TinyPic

RadioShack

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