Sport 1 is a German free-to-air television channel dedicated to sports programming. Launched in 1993, it was known as DSF until 2010. Its owners, Constantin Medien, are about to extend the brand to a sports radio station called Sport.FM, due to launch on July 19. As a result of this, Sport1 will get a new logo to be used across all platforms. It was reportedly developed by Brandsome, which also owned by Constantin Medien.
The new logo was unveiled on July 3.