NuvoTV is an American cable TV network that targets the Hispanic community with programming in English. Launched in 2004 as Sí TV, it became NuvoTV two years ago. At the upfronts this spring, NuvoTV announced that it had hired none other than Jennifer Lopez as its chief creative officer and that it would launch a new look. The new logo was unveiled in May 15, and launched on July 1.
The new logo is described as "progressive" and "sleek" and came with the tagline "We Are It". The new look was developed by Eyeball, independent creative director Juan Rosenfeldt and Nuvo's in-house team.