The Sundance Institute is a non-profit organisation dedicated to supporting independent film makers around the world, founded by Robert Redford in 1981. Yesterday, August 20, it launched a new visual identity, created by Paula Scher of Pentagram in New York.
The new identity is built around yellow circles, an allusion to the name of the institute. The circles can be arranged in a myriad of creative ways which makes this a very flexible identity. The logos also use different numbers of circles in different yellow hues.