Thursday, August 22, 2013

New logo: Vanilla Air

AirAsia Japan is a budget airline operated as a joint venture between Malaysia's AirAsia and Japan's All Nippon Airways (ANA). AirAsia recently decided to pull of of the venture, leaving ANA as the sole owner. As a result, the airline announced on Tuesday, August 20, that it would rebrand as Vanilla Air.

The name is said to have been chosen because the taste of vanilla is "loved by everyone around the world". The Western connotations of the word "vanilla" as a synonym for bland or boring do apparently not translate to Japan.

At the moment, there's only a logo available. The new name launches November 1, when the joint venture expires.

AirAsia logo, also used in Japan.

The Economic Times

1 comment:

  1. Cool post. I always read your blog. The information you have provided about branding is really nice. Logo forms an important part of branding your business. Brand Harvest offers complete branding services for your business.