Thursday, August 22, 2013

New logos: Señal Colombia

Colombia's national broadcaster went through a rebranding exercise at the end of June. Having previously used different names and visual expressions for different channels it now presents a unified identity across radio, television, the internet and on the corporate level. They have done this by transferring the symbol and name of their primary TV network, Señal Colombia, to all other properties.

The parent company, which used to be called Radio Televisión Nacional de Colombia (RTVC), is now Señal Colombia Sistema de Medios Públicos. The "institutional" TV network Canal Insitutional has become Señal Institucional, while the two radio networks, Radio Nacional de Colombia and Radiónica, have become Señal Radio Colombia and Señal Radiónica, respectively.

Previous logo.

Thanks to Anonymous for the tip!

New logo for the Señal Colombia TV network.

Old logo for the Señal Colombia TV network.

1 comment:

  1. Funny to see that Señal Radionica looks like Big Ben Interactive