Tuesday, August 20, 2013

New look: Åbro

Åbro Original is a Swedish beer brand, and the flagship product of Åbro Breweri. Since its introduction in 1992, its packaging had only seen minor alterations until a few months ago when a completely re-imagined look was introduced. It was created by Bold in Stockholm.

After a survey it was determined that the existing wordmark, the lion and the green colour where the most important brand assets from the previous packaging. Everything else was removed and the new design features clean bottles dominated by a silver lion, which has been given more fine details.

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Previous bottle.

A nice video explaining the process (includes mysterious dialect):

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Bold (archive)

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