New looks: DR2, DR3, DRK and DR Ultra

Denmark's public broadcaster, the Danish Broadcasting Corporation, also known as DR, relaunched many of its TV channels earlier this year. In the process they introduced a new corporate identity and a new logo system.

The basic logos are quite similar, so its falls on colour coding and television graphics to differentiate the channels from one another. This article will take a glance at the graphics packages produced for four of these channels. They all launched this past spring and were produced by the in-house bureau DR Design.

Update August 20: New graphics for DR1 added on the bottom of the page.




The second channel, DR2, was repositioned as a news, society and current affairs channel with hourly updates. It has been given a minimalist and versatile identity built mostly around black and white typography. A similarly minimalist musical score was created by German artist Alva Noto.

The channel also uses short promos featuring thought-provoking messages. These can be produced quickly based on current events. Launched on March 4.











DR3 is the new youth channel. It has an on-screen identity built around moving textures. Launched January 28.











DR Ultra is a new channel for kids above the age of seven. It has an eclectic identity with graphics that move based on the the announcer's speech. Idents feature kids going through an invisible wall with comical changes as a result. DR Design also commissioned design student to produce some animation-based bumpers that can also be seen in the montage below. Launched on March 4.















DR K is the dedicated culture and history channel. Its on-air look was built on suggestively altering images and has only beengiven a slight refresh to include the new logo. Launched in April.









Update August 20: Shortly after this article was posted, DR Design released another video showing new graphics for DR1. It has been designed to create a sense of flow between different segments, enabling smart cross-promotion. The ident concept featuring slow motion scenes with ordinary Danes isn't new, but has been updated for the new graphics.