AMAG is a Swiss car dealership that is the official importer of cars from the Volkswagen group (including Audi, Skoda and Seat). This week, on September 9, they introduced a new visual identity, created by Heads Corporate Communication in Zurich.
The peculiar symbol used up until now was a heavily stylised racing car, but research had shown that most costumers were unaware of that. Heads had been working with AMAG for a few years before it was decided that the brand architecture had to be overhauled. They created a wordmark that will unite different subsidiaries, as well as a new colour palette and a custom typeface.