Beach Park is a tourism complex located near Fortaleza in Brazil. It is one of the largest tourism attractions in the country and includes a beach, a water park and a resort spread across a large area. Last week, the park launched a new visual identity, created by the São Paulo office of Brandia Central.
The new symbol communicates Beach Park's water-based fun with a colourful pipe that reminds one of a water slide. The colours represent the sun and the beach, water and vegetation. The typography is inspired by relaxed sand writing.
New brand architecture:
Meio & Mensagem
Beach Park (archive)