Wednesday, September 11, 2013

New logo: Beach Park

Beach Park is a tourism complex located near Fortaleza in Brazil. It is one of the largest tourism attractions in the country and includes a beach, a water park and a resort spread across a large area. Last week, the park launched a new visual identity, created by the São Paulo office of Brandia Central.

The new symbol communicates Beach Park's water-based fun with a colourful pipe that reminds one of a water slide. The colours represent the sun and the beach, water and vegetation. The typography is inspired by relaxed sand writing.

Previous logo.

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New brand architecture:

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Beach Park (archive)

1 comment:

  1. Glad I found this post. It’s really awesome. Logo design is an important step in branding. Customers identify your product or services with logo design. Brand harvest is a brand agency offering complete branding services & gives company by establishing new business to its clients.