Monday, September 2, 2013

New logo: Colorado

Formed in 1876 as the 38th state of the United States of America, Colorado lies as a beautiful mountainous rectangle in the middle of the nation. Last week, on August 29, the state unveiled a new logo that will be used by state agencies and to market the state. The effort was headed by state marketing director Aaron Kennedy, working with several local agencies.

The logo is a green triangular mountain with the official abbreviation CO, inspired by the state's license plates. Early reactions has mostly been inane ridicule. A more interesting point of criticism has been that the logo doesn't make use of the visual equity in Colorado's distinct flag.

A thorough breakdown of the process behind the new logo is available on a dedicated website.

A video explaining the creative process:

Another video to present the brand:

Denver Post

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