Thursday, September 5, 2013

New logo: Costa Rica

The Republic of Costa Rica has a new logo which will be used in many aspects of promotion for the Central American nation, including tourism and exports. The new brand "Essential Costa Rica" was unveiled by representatives from government, tourism and trade on Tuesday, September 3. Costa Rican press is reporting that the brand was developed by FutureBrand, but I haven't been able to confirm that.

This replaces a destination brand and extends Costa Rica's marketing efforts to also portray it as a great place to do business.

Existing destination logo.

Tico Times
CINDE (archive)


  1. The spanish channels Sol Música, Canal Cocina and XTRM, all from Chello Multicanal, had changed its on-air design. All were made by the argentinan studio Lumbre.

  2. Good post. We've posted a similar Cayman Islands profile here: