Kanal 5 is one of Denmark's most watched television channels and the flagship channel of broadcaster SBS, which is now owned by Discovery Communications. In August, the channel launched a new logo, a straight-forward numeral in a red square.
This change brings Kanal 5 in line with its sister channels which are all using numerals in different simple holding shapes. A pink "curvilinear square" for women's channel Kanal 4, a blue square with rounded corners for men's channel 6'eren and a sphere for youth channel 7'eren.
Update September 25: The new identity was designed by Danish broadcast design agency Timeline.
"In the world of broadcasting it is a prestigious and big job to renew the entire identity of a well-established TV channel. Therefore is was an honour for Timeline be responsible for reviving and relaunching the new identity for Kanal 5 – one of the most successful broadcast channels in Denmark in resent years. Timeline developed a modern, welcoming, inspiring and entertaining identity bringing the look of the channel to the same quality as its content." - Timeline