Germany gets another free-to-air TV channel tomorrow with the launch of ProSieben Maxx. With programming for an upscale male-leaning audience it will complement Sixx and Sat.1 Gold, two other new channels from the same broadcaster that target women. Primetime schedules will be dominated by acclaimed imported series such as Homeland, House of Cards and Fringe, documentaries from the BBC and National Geographic, and movies, while the daytime is dedicated to action cartoons.
The logo for the new channel was unveiled in late June. On-air graphics were developed in-house at ProSiebenSat.1 in cooperation with Augsburg-based designer Sebastian Onufszak.