RTVV is the regional public broadcaster for Valencia, a coastal area in western Spain with about five million inhabitants. Last week, it unveiled a new logo, designed by an in-house team. It is due to launch in October.
RTVV's radio and television networks are branded as Nou, which is the word for both "nine" and "new" in Catalan. Television channels are branded "Canal Nou", the primary radio network is "Radio Nou". It appears this rebrand exercise the "Nou" brand to the corporate level, removing the numeral 9. The new blue logo is an abstract rendition of the name made up of triangles. The blue colour refers to the Mediterranean Sea and can also be seen as glass, a metaphor for transparency.