A month ago, American sports television gained a new player when 21st Century Fox relaunched its racing channel Speed as Fox Sports 1, a new general sports network. At the same time, adventure sports network Fuse was also relaunched as Fox Sports 2. The on-air graphics for this new channel were created by Loyalkaspar.
They set out to "harness all the expertise and attitude of the Fox Sports brand in a fun, fan-centric package". The package features fluid graphics, signified by cascading walls inspired by "the wave". All text is framed by slanted bars, inspired by the logo.
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The logo isn't new in any sense. It was revealed when the relaunch plans were announced back in March and is based on a logo Fox Sports had used for over a decade.
Some frames from Loyalkaspar, explaining their work:
They set out to "harness all the expertise and attitude of the Fox Sports brand in a fun, Awards Store
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