Wednesday, September 25, 2013

New look: Gulli


Gulli a French national television channel dedicated to children's programmes, the only national free-to-air channel with content for this large audience. Recently, it was given a new look from French broadcast design agency Gédéon to reflect a focus on 4 to 10 year olds.

The new package is more fast-paced, reflecting a "more explosive, joyful, crazy channel". The green logo, largely unchanged, is turned into a ball that jumps around on screen.

A frame from a previous graphics package, also produced by Gédéon.



Another montage of break bumpers:



"Gulli evolves to focus on 4 to 10 year-old kids. Meaning that the design changes to push a more explosive, joyful, crazy channel. The logo turns into a jumping ball that rebounds from one picture to the other, burning and making spots on the white background that also receives playful kids and silly parents for a new series of idents." - Gédéon

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Gedeon

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