Goobay is a German brand for discount electronics accessories. Earlier this spring it launched a new look, created by KW43 Branddesign in Düsseldorf.
With 8,000 products to label, KW43 developed the brand promise "simple, everything, appropriate". The two o's in the logo become a sort of character that can take on different forms. The packaging is clean and autonomous, with several simple visual cues and elements used to convey positive aspects of the product.