Great American Country is an American cable TV network dedicated to country music, owned by Scripps Network who also own Food Network and Travel Channel. As music television in general is struggling, the network has developed over time into "an all-American lifestyle viewing destination". The reflect this, it has unveiled a new logo, which launches today, October 1. The new look coincides with the launch the network's high-definition channel.
The network goes against a general trend, downplaying its initials in favour of the full name. The logo is inspired by the American flag. It was created by Big Block Design Group in Los Angeles.