Tuesday, October 22, 2013

New logo: Nixon Peabody

Nixon Peabody (NP) is an American law firm with offices in America, Europe and Asia that numbers several major companies across many industries among its clients. Yesterday, it unveiled a new corporate identity, created by Wolff Olins.

A research project concluded that in addition to traditional legal counsel, clients appreciated a law firm that helped them grow their businesses. The result is a brand strategy focused on NP's ability provide growth to their clients. The new logo is a "dynamic spark", symbolising "innovative ideas and actions" as well as the "collective intelligence" of a firm thinking ahead of its clients.

Previous logo.

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