Nixon Peabody (NP) is an American law firm with offices in America, Europe and Asia that numbers several major companies across many industries among its clients. Yesterday, it unveiled a new corporate identity, created by Wolff Olins.
A research project concluded that in addition to traditional legal counsel, clients appreciated a law firm that helped them grow their businesses. The result is a brand strategy focused on NP's ability provide growth to their clients. The new logo is a "dynamic spark", symbolising "innovative ideas and actions" as well as the "collective intelligence" of a firm thinking ahead of its clients.