SportKlub is a suite of sports channels that broadcasts to former Yugoslavia. On October 1, the channels were given new looks as part of a new brand architecture devised by British broadcast design agency Lambie-Nairn. The identity is largely constructed around a red shield device.
"We started by developing the brand promise, “the best of sport as it happens”. We simplified the brand’s channel architecture, and prefixed each of the 8 channels with ‘SK’ (e.g. SK1, SK Golf) to build affinity with the SportKlub masterbrand.
The new shield graphic device, which houses the logo was inspired by the idea of a club shield or badge. We also created a bespoke typeface for SportKlub."
Lambie-Nairn pdf (archive)