The Thomas Cook Group is an international travel and leisure company, formed in its present form in 2007, but tracing its roots back to 1841 when its namesake founded a tour operator. Yesterday, October 1, it introduced a "sunny heart" as its new corporate symbol, to be used across the corporation.
This symbol was originally introduced last year for its Scandinavian subsidiaries, a featured on this site. It was created by Swedish design agency Happy F&B, but they were reportedly not involved in this exercise that sees the sunny heart adopted across the corporation. This new version has new typeface and the symbol has more depth and a sun flare effect.
The sunny heart will be used across the corporation, but some brands will merely use it as an endorser and keep their current expressions.
|The symbol, as a journey.|
|A history of Thomas Cook logos, read more in this pdf file.|
Read more at Design Week.
Press release 1
Press release 2