Friday, October 18, 2013

New logos: Challenge and Pick

Pick and Challenge and two British entertainment channels, available to most households as the free-to-air outlets of pay broadcaster Sky. Pick shows a mix of entertainment from Sky's pay channels, while Challenge is focused on game shows. On October 7, they both introduced new looks with similar logos.

Other than the logos, the two channels have different presentation. Idents on Pick feature people on bicycles, while the Challenge idents introduce a cast of animated characters who are enthusiastic about different types of game shows.

Examples of the new Pick idents and Challenge idents can be found on The Ident Gallery.

Previous Challenge logo, read more about it here.
Previous Pick logo, read more about it here.

The Challenge idents were created by an agency called Creative Nuts. Some of the idents can be seen below:

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