August 20 saw the much anticipated launch of Al Jazeera America, the US branch of the Qatari news network, bringing straight news and in-depth features to the nation. The on-air identity was developed with New York design studio Trollbäck + Company and included on-air IDs, show opens and all sorts of graphics.
The on-air look had to differ from that of other Al Jazeera network to create a clearly American voice that connected with the entire country. Trollbäck say their work "captures the core qualities of energy and illumination", as illustrated by trails of light flowing around the world and the country to form a soft version of the Al Jazeera logo.
A montage from Trollbäck + Company:
Read more about this project at Brief.
News open:
Two IDs:
Trollbäck (archive)
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