That's Hockey is a television programme that airs most days of the week on TSN, Canada's leading sports network. It revolves around general talk about hockey and matches of the day. It recently launched a new look, created by a team of 15 at Troika in Los Angeles.
Troika creative an extensive package with a massive amount of elements, designed to stay fresh throughout the year. The look is polished, fitting for a leading hockey show.
"TSN turned to Troika to reimagine That’s Hockey – a national hockey news show hosted by longtime TSN personality Gino Reda that has been on the air for over 17 years – by creating a brand identity that visually reflects Canada’s daily conversations around the sport.
Troika developed the conceptually-driven That’s Hockey identity around the idea of a conversational “chain reaction,” taking viewers on an immersive ride across the show’s hot topics through dynamic twists and jolting movements that mirror hockey’s fast pace and hard hits.
The new That’s Hockey identity is designed in a customizable story framework to keep the viewing experience dynamic for each day’s airing, and features polished graphics built from abstracted textures and elements of the game. That’s Hockey’s new identity also informs the show’s studio set design, and acts as a strategic foundation for visual connections between the network’s pre- and post-game coverage. " - Troika press release