Monday, November 4, 2013
MTV Finland: Sub and Ava
Yesterday, November 3, saw the launch of the company-wide rebrand for Finnish commercial broadcaster MTV, created with British broadcast design agency DixonBaxi. Today we'll take a look the full package in three posts. This third and final post is about MTV's two sister channels, Sub and Ava, that were also rebranded yesterday.
Logo compilation | Master brand | MTV3 | Sub and Ava
Sub targets a younger audience and has established itself as the fifth most-watched channel in the country since it was founded in 2000. It is positioned as "boldly different".
The "condensers" below are "blip sized moments of intense experience".
Ava targets a largely female audience with lifestyle and entertainment programming. The channel graphics are designed as a "canvas for conversation" that can feature tweets or images sent in by viewers.
Posted by Simon at 2:30 AM