Monday, November 18, 2013

New logo: Disney Channel Germany

Last week, German authorities approved The Walt Disney Company's acquisition of the struggling German TV channel Das Vierte. Almost immediately, the company announced plans to close the channel down and replace it with a German version of the Disney Channel, due to launch on January 17. The new German Disney Channel will be made available for free to 93 percent of households in the country, in direct competition with three other German children's channels. It will feature Disney's original children's TV series during the day and family movies in prime time.

With the November 14 announcement came a new logo that doesn't look like the one used by Disney Channel in other countries. Absent is the well recognised profile of Mickey Mouse. It remains to be seen whether this logo is exclusive to Germany or whether it will be rolled out to other countries.

Logo for Das Vierte, due to be replaced by Disney Channel Germany.

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The existing Disney Channel logo.

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1 comment:

  1. All Disney's will rebrand apparently