Instituto de Resseguros do Brasil, marketed as IRB Brasil RE, is a Brazilian institution that offers reinsurance ("insurance for insurance companies"). Once a partly state-owned enterprise, it was recently privatised, but retains a strong position in its home market, in addition to activities in other parts of Latin America and Africa. Last month, it launched a new corporate identity, created by a Brazilian agency called
Crama Design Estratégico.
The new look should communicate IRB Brasil RE's core brand values: integrated intelligence, strength, agility and flexibility. This is further emphasised by the slogan "Go beyond, to make a difference" (
Ir além, para fazer a diferença). The colours are inspired by Brazil.
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| Colour inspiration. |
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