Thursday, November 21, 2013

New logo: Sipstor

Sipstor is a new e-commerce portal from Pernod Ricard, one of the leading producers of alcoholic beverages and the owners several worldwide brands such as Absolut Vodka, Seagram and Chivas Regal. The site launched earlier this autumn, and the name and visual identity was created by Coley Porter Bell, a British design agency.

Targeting a younger audience who are particularly interested in spirits, the site specialises in limited editions from Pernod Ricard's brands.

"The visual identity has been designed to work on and off line – the simple and iconic logo is distinctive and versatile enough to be used across media.

It also gives a suggestion of the brand’s playful character. The colour blue was chosen as it provides a connection back to the Pernod Ricard parent brand and it works alongside the array of colours associated with the brands included on the site.

The quirky, handcrafted word marque is contemporary and characterful. The descender of the ‘P’ can also extend to create a broader visual language. It creates a vibrant network of lines, each one connecting to a silhouette of one of the iconic brands featured on the site. Each brand has its own unique colour.
" - Coley Porter Bell

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Coley Porter Bell (archive)

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