Thursday, November 7, 2013

New look: Fox Life


Fox Life is TV channel brand from Fox International Channels used for several channels that air lifestyle and entertainment programming with a slight female slant. First launched in Italy in 2004, the company later rolled out Fox Life channels in several European countries and Latin America. Last spring, the original Italian channel introduced a new look with a new logo that has since been adopted by the Latin American and some European counterparts.

The new look was conceived by Argentinian motion design agency Plenty. They wanted to stress that Fox Life is about mainstream entertainment for a "coviewing" audience (i.e. a woman and her partner). The entire look uses a limited range of bright pastel colours and the motion graphics are nicely flowing and life-affirming.

Thank to Anonymous for the tip! The new Fox Life was included in a "logo round-up" some months ago, but the rest of the project was revealed this week.

A previous logo, there are many variations used in different countries.

A project reel:



A compilation of IDs and other elements, highly recommended if you have the time!



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Logo organised neatly.


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Plenty (archive)

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