Thursday, November 14, 2013
New look: The Weather Channel
The Weather Channel is an American television network, completely dedicated to the weather that airs detailed forecasts for both national and local weather throughout the day, as well as some "weather-themed" feature programming in prime time. This week, on November 12, it launched a new brand identity, created with broadcast design agency Trollbäck + Company, ad agency Mono and sound design agency Man Made Music.
For Trollbäck, this was a project about information graphics, bringing lots of information to viewers in a clear way. In addition, there are new sets and graphics for various programmes, special graphics for severe weather, promo packaging and IDs.
A graphics reel from Trollbäck:
A promo about the new look from the Weather Channel with lots of before/after examples: