The Academy of Motion Picture Arts and Sciences (AMPAS) is Hollywood's film academy, probably best (or only) known for being the organisation behind the Academy Awards, also known as the Oscars. Yesterday, the Academy unveiled a logo for itself, developed with Los Angeles agency 180LA.
A triangular shape forms a spotlight on an Oscar statuette silhouette, which can also be interpreted as the letter A for "Academy". The previous logo had the spotlight coming from behind the statuette, and the shift is supposed top place more focus on the Academy itself, not just the Oscars. In an introduction, AMPAS president Cheryl Boone Isaacs says the new symbol represents it members, "a community of artists at the top of their game".
A special "Imagination" website has been prepared for the launch of the new symbol with several images and videos.