Monday, December 9, 2013

New logo: Arby's

Arby's is a major American fast food chain, mostly known for serving sandwiches. Its logo has long been a cowboy hat. After several decades of barely changing it, last fall it was given an update when the "Wild West" typeface was replaced by something more contemporary. The result was an odd clash between old and new.

That logo proved short-lived, as last week it started using a refreshed version of the logo on its website, in advertising and on social media. This time, the logo has been given a more careful redesign with a contemporary slab serif typeface. The hat has been released from its odd extrusion and has been tweaked for the better.

Other aspects of Arby's communications (ads, typefaces) have not changed.

Previous logo.

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An example of the new logo in use.

The classic Arby's logo.

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