The Golf Channel is an American television network dedicated to the sport of golf, holding the rights to many of the important tours. It is owned by Comcast, and after its merger with NBCUniversal in 2011 it has been integrated into the NBC Sports Group. This was quickly made evident with Golf Channel-branded programming airing on the NBC network and the addition of an NBC peacock to the network logo.
Yesterday, December 16, the network took this one step further and unveiled a new logo with focus on the peacock and the word "golf". When it launches in May next year, it will completely replace the G-with-golf-peg mark that has been used until now. The new logo was developed by Los Angeles agency Troika, who have been working with Golf Channel for several years.