Telemark is a county in southern Norway near the capital of Oslo. Last Friday, the county officially launched a new destination brand. It was developed by Norwegian design agency Snøhetta and originally unveiled back in April 2013 (it has since received a slight revision).
The new common will be used for both tourism and other businesses. It is built on a concept of contrasts the complement and reinforce each other. Between coldness and heat, wet and dry, modernity and tradition. The new symbol is the letter T split in two halves, one blue as the the sea, the other is either white as snow or black. It will be used in conjunction with suspenseful, dreamy and inspiring imagery.
More to see here:
Telemark's official brand page (in Norwegian)