Bologna is the seventh largest city in Italy, located in the northern part of the country. This city has a long history stretching back 3,000 years and is well known for both its university and its cuisine. Last month, the city presented the result of a contest to find a new visual identity.
The new dynamic identity was created by Matteo Bartoli and Michele Pastore, two graphic designers from Trieste. A series of colourful abstract pattern have been designed to convey varying aspects and perceptions of the city. The duo has created a system of point-symmetric elements, each linked to a letter of the alphabet. These can be combined to create myriad of overlay pattern symbols.
The video below may further explain the thinking behind the system. You can also design your own Bologna logo at a dedicated website.
The organisers have put together several Youtube videos showcasing the 500 entries they got for the competition. Considering the quantity, a remarkably high percentage isn't bad at all. Start here!