Aleris is a private healtcare provider in Sweden with about 7,500 employees working in healthcare, elderly care and mental health. This week it has launched a new corporate identity aimed at raising awareness of the company. It was developed by brand design agency Bold in Stockholm.
The new mark was inspired by the growth rings of a tree, a symbol for how Aleris provides healthcare for all stages of life. An extensive set of pictograms and numerals have been developed in the same style as the logo. The turquoise logo is supported by a limited range of mostly blue hues.