ČT art is a new television channel dedicated to arts and culture from the Czech public broadcaster České televize (ČT). It launched in August last year with on-air graphics devised by Czech studio Oficina.
The channel logo was unveiled when the plans to launch the channel were announced over a year ago. Consisting of the ČT symbol and the word "art" written in a corporate font all in grey, it felt utterly underwhelming at the time. But Oficina manages to brings it to life on screen in a way that conveys the channel's mission to be "a free space for individual art displays". Short jingles explore the TV medium and its history while idents "show the auctorial approach to each given art discipline".
Schedules and other information is presented through different innovative minimalist typographic methods.