Friday, January 3, 2014

DNV GL goes for stripes

DNV GL is a classification society formed last year by the combination of Det Norske Veritas of Norway and Germanischer Lloyd, which was based in Germany. It deals with classification, infrastructure and software for ships and other sea-based structures such as oil rigs. Last month, on December 16, the combined organisation unveiled its corporate identity, created with Landor Associates.

The new brand strategy should communicate DNV GL's brand promise, "a broader view". The logo is made up of three stripes, representing sea, land and sky.

"The new logo refers to our heritage through the wordmark DNV GL and the blue and green colours, while pointing clearly to the future. The three coloured lines in the new DNV GL logo represent the company’s working context: sea, land, sky. Through the perspective of looking towards the land from the sea, it refers to the maritime/offshore origin of DNV and GL and the link to its extensive onshore expertise. The extended lines represent DNV GL’s expansive, expert approach, where we seek the broader view of business, industry and societal issues and how they are connected. All to help our customers make the world safer, smarter and greener." - Press release

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Brand site with video (archive)
Press release (archive)

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